We鈥檝e talked before about how, in many cases, Micro-Influencers can be more effective for sales than their larger counterparts. Their combination of authenticity and accessibility to their audiences makes it more appealing for customers to try out a product they promote. Whether it鈥檚 out of genuine interest in your product or just a desire to […]

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From the invention of the first product, companies have been using storytelling to gain loyal customers. Our brains are wired for stories, even when that story is about a product or service. And as digital marketing increasingly develops relationships with influencers 鈥� creators who generate original content and share that content with loyal followers 鈥� […]

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It鈥檚 easy for pieces of information to get lost in a scrolling news feed. For marketers and advertisers trying to get a message across to their audiences, this causes a significant gap in their social strategies. To remedy this, 糖心logo入口 launched the Gallery feature.

The post 糖心logo入口 Galleries: Give Your Content New Life appeared first on 糖心logo入口. 糖心logo入口 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

For years I鈥檝e been striving to align my passions with my career. I was told so many times, 鈥済ive it time, sometimes you just have to do things to get to where you want to be,鈥� but I couldn鈥檛 wait or fathom waking up not doing something I loved. 聽 With that in mind, I […]

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  Influencer marketing is one of the most powerful strategies available to eCommerce brands today. That鈥檚 because the backbone of the practice is word-of-mouth鈥搕he most epic of drivers for business results. As research from Twitter has shown, 鈥�...nearly 40% of Twitter users say they鈥檝e made a purchase as a direct result of a Tweet from […]

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Influencer marketing is the peak of modern day marketing. By leveraging earned media channels, you see a much higher return on investment then you would with traditional media buying alone. MediaKix estimates that the total ad spend in influencer marketing will balloon to $5 to $10 billion dollars in the next five years. According to […]

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If anything has become more apparent to marketers this year, it鈥檚 the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy 鈥� in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […]

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Influencer marketing is growing, with many successful brands in both the B2B and B2C space replacing some of their traditional marketing strategies with influencer programs. It makes sense. Word of mouth has always been a powerful driver in making sales and according to Nielsen, 92 percent of consumers trust online content created by their peers […]

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The Federal Trade Commission announced today that it has taken action against social media influencers who failed to appropriately disclose their relationship with a company. The commission warned earlier this year that penalties could be coming, but this is the first settlement in such a matter. What happened? The FTC has settled with two online […]

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Influencer Marketing is Growing at an Unseen Rate 2017 has been the year of influencer marketing and, based on this study, it isn't going anywhere but up. Brought to you by our friends at聽Influencer Marketing Hub, this infographic will make influencer marketing a top priority for your marketing initiatives if it isn't already. Looking to […]

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