More than half of the world’s population (approximately 59%) is on social media for an average of 2.5 hours a day. So when talking about the demographics targeted by your influencer campaign, you might be inclined to say “all of them.” However, not all social media users are influenced the same way. Certain demographics are influenced more by influencers.
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Women are also more likely to be following influencers than men across all ages. Again, this does not mean you are doomed if your target audience is mostly male. You may need to tweak your message or simply find the influencers who appeal to men. Women are still a target audience because they are likely to be the ones buying and gifting.
Social media influencers are a fantastic way to get your brand out there no matter the demographic of your target audience. Knowing who that is and being aware of the best way to get your product in front of them is key. If you are ready to let us help you find the best influencers for your demographic, you can schedule a free demo here or learn more about our .
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