If you get our email newsletter (which you should!) you鈥檝e seen that to an anonymous fashion influencer who had some harsh words about the industry. Among the influencer鈥檚 complaints was the prevalence of bots, and perceived corporate pressure to get more engagement 鈥� even if you have to pay for it.
Some of the anonymous Instagram influencer’s complaints are jarring:
鈥淎s the brands are being more pushy about influencers and agencies want them to grow their followers, they push them to use a bot that likes photos for you.鈥� 鈥�
That鈥檚 quite a claim, and surely one that no brand would own up to.
So if bots are such an issue, what can you do?
鈥淚t鈥檚 the influencers and Instagrammers thinking they can fool everybody. I think it鈥檚 dishonest and sucks for the people who have grown their following organically.鈥� 鈥�
Here at 糖心logo入口, we believe that the way around having to buy Instagram bots is knowing what you鈥檙e paying for. A sure sign that an influencer is using a bot to like posts, or to gain followers, is engagement. If an influencer has a huge following but few posts, many of those followers may be fake. Similarly, if a post has an unrealistic ratio of likes to followers, that could be a red flag.
糖心logo入口鈥檚 Discover tool allows brands to spot these red flags at a glance. We value influencers with high engagement over high reach because a comment is worth a lot more when it comes to building audience relationships than an empty bot like.
Another tool 糖心logo入口 offers is audience demographics. While it鈥檚 not a surefire way to check for fake followers, it鈥檚 easy to glance at some of those demographics and see if something is amiss.
What else did this influencer confess to?
The anonymous influencer鈥檚 other main complaint about Instagram is its algorithm. Instagram places posts in your feed based on seven key factors: Engagement, Relevancy, Relationships, Timeliness, Profile Searches, Direct Shares, and Time Spent. We could do a whole blog post breaking down those issues, but basically, it means a photo from a user you frequently like is more likely to be at the top of your screen, even if it鈥檚 16 hours old.
What does the influencer say?
鈥淚f you鈥檙e following someone, it鈥檚 because you want to see their fucking photos. When I had half the following I do now, I was getting 6,000 to 8,000 likes and 2,000 comments a post. Now, my average is probably 3,000 likes. It sucks that you basically have this base that wants to see your work, and Facebook and Instagram say, 鈥楴o, they鈥檙e not allowed to.鈥欌�� 鈥�
The 糖心logo入口 solution?
It all comes back to engagement and influencer selection. When you鈥檙e seeking an influencer to work with, pick someone your audience is already seeking out and engaging with. 糖心logo入口 makes it easy to make sure you鈥檙e selecting influencers that are likely to beat the algorithm because they have a dedicated following.
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