What was a slow news day last week exploded when the FBI revealed a sting that had all of our favorite dramatic players: CEOs, celebrities, fancy colleges, and 鈥� who would have thought 鈥� social media influencers! In case you missed it, the U.S. Attorney in the District of Massachusetts charged 50 people in federal court as part of a long-running, nationwide conspiracy to illicitly gain admission for high school students to top colleges and universities, dubbed “Operation Varsity Blues”. The high-powered group, which included actresses the Felicity Huffman and Lori Loughlin, as well as executives from a major asset manager, investment firm and law firm, paid $200,000 and up to $6.5 million to have their children admitted to various college and universities, If you want the whole story, .
So Where Do We Come In?
Well, an unlikely star of this whole mess turns out to be the daughter of Lori Loughlin, best known for playing Aunt Becky on Full House, and designer Mossimo Giannulli, the founder of a multibillion-dollar fashion company called Mossimo. This young USC student is named Olivia Jade Giannulli, and she has 1.9 million subscribers on YouTube and 1.5 million followers on Instagram. And like many of her peers in that echelon of influencer, she was known to post sponsored content.
View this post on Instagram
Take Amazon #sponcon which definitely hasn鈥檛 aged well now that it looks like Olivia鈥檚 parents conned her way into college.
, 聽Olivia Jade is now facing some backlash as she has become the poster child for this 鈥淥peration Varsity Blues.鈥� Her Instagram is filled with angry comments. Sephora, which used to pay her to post social media ads and collaborated with her on a makeup palette with her, just confirmed to Vox that it will be pulling the product.
This is just another story of how you need to do your homework before partnering with an influencer. So often, brands are blinded by a high-profile name, industry connections, or even parents who are 90s icons. But dive into Olivia Jade鈥檚 actual top brand mentions. In the last 90 days, according to 糖心logo入口, she hasn鈥檛 mentioned a single brand she wasn鈥檛 sponsored by. She isn鈥檛 authentically a fan, she鈥檚 doing it for the paycheck.
A Lesson for Influencer Marketing
Authenticity is what truly bolsters influencer marketing. It鈥檚 what separates the purchasing-decision wheat from the paid-sponsorship chafe if you will. Digging into who your fans are really listening to, relating to, and buying from is integral to a paid influencer campaign. Anyone can target celebrities with high followings, but only some campaigns can truly deliver delight and authentic reactions from the influencers they are working with. With 糖心logo入口, we make it easy to find who is listening to your brand, who is talking about what your audience cares about, and what influencers speak authentically to your fans. This is about more than just glancing at followers and hashtags, it takes digging deep into demographics and data to know where you can connect.
Operation Varsity Blues has a lot of people talking about income inequality, the classism of elite institutions, or even just good Full House jokes. But if you鈥檙e a marketer, let it be another reminder that influencer marketing isn鈥檛 about working with the biggest name, and that not doing your research can land you in a public relations firestorm. If you want to learn more about how 糖心logo入口 can help you find your authentic influencer, reach out and see how we make a difference.
adm-tmp
42 Responses
Excellent items from you, man. I have have in mind your stuff prior
to and you are simply too fantastic. I actually like what you’ve received here,
certainly like what you are saying and the way by which
you are saying it. You make it enjoyable and you continue to care for to keep
it smart. I can’t wait to read much more from you. That is actually a wonderful website.
Good way of explaining, and nice post to obtain information about my presentation subject, which i am going to convey in university.
This is a topic that’s close to my heart… Take care! Exactly where are your
contact details though?
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
This blog is such a hidden gem I stumbled upon it by chance and now I’m completely hooked!
Nh脿 c谩iau88 l脿 s芒n ch啤i c谩 c瓢峄 online ch岷 l瓢峄g, mang 膽岷縩 d峄媍h v峄� c谩 c瓢峄 th峄�
thao h岷 d岷玭 v峄沬 sports phong ph煤 nh瓢 b贸ng 膽谩,
basketball, m么n tennis, v脿 nhi峄乽 gi岷 膽岷 qu峄慶 t岷�.
Bet th峄� tr岷 nghi峄噈 d峄� d脿ng c谩 c瓢峄 ti峄噉 l峄 v峄沬 n峄乶 t岷g d峄� s峄� d峄g v脿 b岷 m岷璽 v峄痭g
肠丑岷痗.
If you want to take a good deal from this paragraph then you have to apply these methods to your won website.
These are actually enormous ideas in on the topic
of blogging. You have touched some fastidious points here.
Any way keep up wrinting.
You expressed that adequately.
Cheers! I value this!
Amazing forum posts, With thanks.
Cheers, Awesome information!
Lovely content, Regards.
Valuable tips Cheers!
SC88 v峄沬 h峄� th峄憂g tr貌 ch啤i phong ph煤 nh瓢 c谩 c瓢峄 th峄� thao, game 膽谩nh b脿i, b岷痭 c谩 online c霉ng nhi峄乽 tr貌 ch啤i h岷
诲岷玭.
Nh脿 c谩i 888p l脿 s脿n c谩 c瓢峄 n峄昳 b岷璽 tri峄僴 khai d峄媍h v峄� c谩 c瓢峄 phong ph煤, t峄� sports betting 膽岷縩 casino, v峄沬
thi岷縯 k岷� d峄� s峄� d峄g v脿 gi谩 c瓢峄 t峄憈.
I visited many web sites except the audio quality for audio songs present at this site is
really marvelous.
Nh脿 c谩i HM88 l脿 膽峄媋 ch峄� c谩 c瓢峄 h脿ng 膽岷
ph谩t tri峄僴 tr岷 nghi峄噈 c谩 c瓢峄 膽a d岷g, t峄� c瓢峄 b贸ng
膽谩 膽岷縩 casino live, v峄沬 n峄乶 t岷g d峄� thao
t谩c v脿 odds 瓢u 膽茫i.
TR88 v峄沬 h峄� th峄憂g tr貌 ch啤i phong ph煤 nh瓢 sports betting, b脿i online, game b岷痭 c谩 膬n ti峄乶 c霉ng h脿ng lo岷 game 膽岷穋 s岷痗.
I was suggested this web site via my cousin. I’m now not positive whether this submit is written by means of him as
no one else know such distinct about my difficulty. You are wonderful!
Thank you!
Cheers, Valuable information.
Fantastic forum posts, Thank you!
Fantastic data, Kudos.
Nh脿 c谩i TR88 l脿 膽峄媋 ch峄� c谩 c瓢峄 h脿ng 膽岷 tri峄僴 khai kh么ng gian gi岷 tr铆 to脿n di峄噉, t峄� th峄� thao 膽岷縩 tr貌 ch啤i casino, v峄沬 n峄乶 t岷g d峄� thao t谩c v脿 odds h岷
诲岷玭.
Whoa many of helpful knowledge!
Thanks. Numerous postings!
Seriously a lot of superb data!
Whoa a lot of terrific knowledge!
Position well used..
Nicely put, With thanks.
Cheers. A good amount of data!
Thanks a lot! Numerous material!
You stated this wonderfully!
Beneficial write ups Many thanks!
You actually expressed that perfectly.
Fantastic content, Thank you!
Effectively expressed certainly. !
You explained this perfectly!
Nicely put, With thanks.
Whoa plenty of awesome data.
With thanks! Lots of posts.